Research

Understanding hunter attitudes and motivations.

We can help outdoor brands speak to the right hunter audience.

Why do hunters hunt, and what motivates them to buy?

We surveyed 500 hunters from across America and asked the same question—and a whole lot more.

The results of this survey, “Understanding Hunter Attitudes and Motivations,” are available. We looked beyond typical demographic data and explored the many attitudinal segments that make up today’s hunting public.

For example, we found a segment of hunters who are much more likely to purchase gear for themselves at least every six months—and they share 10 common beliefs.

If you would like to learn more about the full study, let’s talk. To schedule a 30-minute meeting, just send us your contact info below or call us direct at (605) 271-3251.

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